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Digital Marketing for Small Business Owners in the Philippines Archives - Taxumo

Small Business Tips: Using SEO To Spark Your Business in 2018

Small Business Tips: Using SEO To Spark Your Business in 2018

By | Digital Marketing, New Business, Small Business Tips | No Comments

I’m going to discuss one of the small business tips some entrepreneurs are not taking advantage of nowadays.

Over 3.5 billion searches happen per day, according to InternetLiveStats.com.  Is your website near the top of the search results when someone searches for the services or products you offer?  According to BigCommerce.com, in 2017, 51% of Americans (and that’s just Americans) prefer to shop online and that rate grows every year.

Find out more about SEOs here…

Facebook Ads

4 Guaranteed Ways to Scale Your Successful Facebook Ad Campaigns

By | Digital Marketing, Small Business Tips, Thoughtpieces | No Comments

Facebook ads

So you’ve been running Facebook ads for quite some time now, either for your business or your client’s. Hopefully, it’s been going great for you.

If you haven’t started yet, read  “What You Basically Need to Know About Facebook Ads.”

Once you find winning campaigns which get you your objective at a low cost, it’s time to level up those campaigns by scaling them.

Scaling generally refers to making something bigger than it currently is. In this context, scaling your Facebook ads refer to improving your results through different strategies which are aimed at gaining more leads, customers, and sales.

Facebook Ads: How to Scale Your Campaigns

Ready to start scaling out some of your campaigns? Here are 4 ways to do so, starting with the most obvious one:

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Facebook Ads

5 Ways To Make Sure Your Facebook Ads Reach The Right Audience

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Facebook Ads

If you’ve been using Facebook ads to drive customers and sales for your business, then I don’t have to tell you how great the targeting of the platform is.

Most of the time, advertisers are able to directly pinpoint their Facebook ads to their intended audience.

However, there are times when businesses have very specific offers targeted to a specific audience which cannot be easily targeted.

If you’re in this boat and you’ve been struggling to reach your exact audience, this is the post for you.

Below, we’ll discuss FIVE ways to make sure that your Facebook ads are able to reach the right audience: Read More

Facebook Advertising: How to Get Direct Inquiries for Just P1,200 a Month

Facebook Advertising: How to Get Direct Inquiries for Just P1,200 a Month

By | Digital Marketing, Small Business Tips, Thoughtpieces | No Comments

Facebook Advertising: How to Get Direct Inquiries for Just P1,200 a Month

As part of our mission to help you focus more on your passion, we at Taxumo will be inviting various experts here on our blog to guide you on how to grow your business effectively. 

Below, digital marketing specialist Julian Cañita explains how Facebook advertising can be a great platform to reach your potential market.

I know a lot of people who are really great at closing sales.

Give them inquiries and they can convert a lot of them into clients and customers.

But for some, business still tends to be slow. This is because having a good success rate of closing leads is not much if there are very few inquiries. And this tends to be what a lot of business owners neglect or put on the backseat. They just wait for inquiries to come in as opposed to actively looking to connect with potential prospects themselves.

One way to get your business out there is through advertising. But a lot of small businesses don’t venture into advertising because the misconception is that advertising costs a lot.

The truth is, it doesn’t have to! Read More

How To Do A 3-Step Facebook Ads Audit for Your Client

How To Quickly Do A 3-Step Facebook Ads Audit for Your Client

By | Digital Marketing, Small Business Tips, Thoughtpieces | No Comments

How To Do A 3-Step Facebook Ads Audit for Your Client

As part of our mission to help you focus more on your passion, we at Taxumo will be inviting various experts here on our blog to guide you on how to grow your business effectively. 

Below, digital marketing specialist Julian Cañita shares his expertise on Facebook advertising to help you grow your client’s business.

Are you a freelancer looking to get hired as a Facebook ads specialist?

Welcome to the club!

I’ve been that guy for the past two years, and the thing that’s helped me the most in landing my clients is my pleasing personality.

Just kidding.

When I pitch to clients, I tell them that my expertise is Facebook Ads and what I’ve done. But those are just words. They ask for portfolios.

The thing is, because of technicalities we do not need to get into in this post, I’m not able to show any of my previous work as a Facebook Ads specialist.

What I do instead is to conduct an audit of the potential client’s Facebook ad account. I ask for analyzer’s access, go through the ad account and map out what I plan to do for the business.

If you’re kind of in the same situation as I am and need help converting those prospects into clients, I’ll share with you how I do a quick Facebook Ads Audit.

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What You Basically Need to Know About Facebook Ads

What You Basically Need to Know About Facebook Ads

By | Digital Marketing, Small Business Tips, Thoughtpieces | No Comments

What You Basically Need to Know About Facebook Ads

As part of our mission to help you focus more on your passion, we at Taxumo will be inviting various experts here on our blog to guide you on how to grow your business effectively. 

Below, digital marketing specialist Julian Cañita explains how Facebook ads can be a great platform to reach your potential market.

So you want to run Facebook ads for your business?

That’s great!

As a Facebook Ads Specialist, I understand the power of using the platform as a way to grow businesses and how effective it can be. So if you are just planning to start on using Facebook ads, this piece is for you!

In this quick guide, I’ll teach you the very basics of the Facebook ad platform so you can get started.

Before continuing, I would recommend that you access your Facebook ads manager account. Take a quick look around and even do some tests yourself. This will help you better understand the points I’m about to lay out.

Once you’ve done that, then we’re okay to proceed.

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