#FocusMoreOnYourPassion

“We All Need One Another.” Freelance Tattoo Artist & Illustrator Wiji Lacsamana Believes Closer Collaboration is the Future: #ATimeForHOPE Special Feature 

  • Evan Tan 

Tattoo artist, illustrator, and Taxumo community member Wiji Lacsamana envisions a brighter future after the Covid-19 pandemic, and muses on how we can pick ourselves up from this challenge, and take the opportunity to create a better world. She shares her story below:  I am Wiji Lacsamana, 35, based in… Read More“We All Need One Another.” Freelance Tattoo Artist & Illustrator Wiji Lacsamana Believes Closer Collaboration is the Future: #ATimeForHOPE Special Feature 

4 Guaranteed Ways to Scale Your Successful Facebook Ad Campaigns

Facebook ads

So you’ve been running Facebook ads for quite some time now, either for your business or your client’s. Hopefully, it’s been going great for you.

If you haven’t started yet, read  “What You Basically Need to Know About Facebook Ads.”

Once you find winning campaigns which get you your objective at a low cost, it’s time to level up those campaigns by scaling them.

Scaling generally refers to making something bigger than it currently is. In this context, scaling your Facebook ads refer to improving your results through different strategies which are aimed at gaining more leads, customers, and sales.

Facebook Ads: How to Scale Your Campaigns

Ready to start scaling out some of your campaigns? Here are 4 ways to do so, starting with the most obvious one:

Read More4 Guaranteed Ways to Scale Your Successful Facebook Ad Campaigns

5 Ways To Make Sure Your Facebook Ads Reach The Right Audience

Facebook Ads

If you’ve been using Facebook ads to drive customers and sales for your business, then I don’t have to tell you how great the targeting of the platform is.

Most of the time, advertisers are able to directly pinpoint their Facebook ads to their intended audience.

However, there are times when businesses have very specific offers targeted to a specific audience which cannot be easily targeted.

If you’re in this boat and you’ve been struggling to reach your exact audience, this is the post for you.

Below, we’ll discuss FIVE ways to make sure that your Facebook ads are able to reach the right audience:Read More5 Ways To Make Sure Your Facebook Ads Reach The Right Audience

Facebook Advertising: How to Get Direct Inquiries for Just P1,200 a Month

Facebook Advertising: How to Get Direct Inquiries for Just P1,200 a Month

As part of our mission to help you focus more on your passion, we at Taxumo will be inviting various experts here on our blog to guide you on how to grow your business effectively. 

Below, digital marketing specialist Julian Cañita explains how Facebook advertising can be a great platform to reach your potential market.

I know a lot of people who are really great at closing sales.

Give them inquiries and they can convert a lot of them into clients and customers.

But for some, business still tends to be slow. This is because having a good success rate of closing leads is not much if there are very few inquiries. And this tends to be what a lot of business owners neglect or put on the backseat. They just wait for inquiries to come in as opposed to actively looking to connect with potential prospects themselves.

One way to get your business out there is through advertising. But a lot of small businesses don’t venture into advertising because the misconception is that advertising costs a lot.

The truth is, it doesn’t have to!Read MoreFacebook Advertising: How to Get Direct Inquiries for Just P1,200 a Month

Taxumo Heroes: Genesis Shares His Winning Advantage to Filipino Freelancers

  • Evan Tan 

Genesis Reonico of Online Jobs University

For Filipino freelancers, taking the leap from their corporate jobs into the wild world of online freelancing can be a daunting start to a rewarding career.

Luckily, it’s not as scary as it used to be. Many freelancers will not face the same problems that those who started years back had encountered, thanks to the web-based freelance mentoring platform Online Jobs University.

Below, we get to know more about Genesis, the founder of Online Job University, and his precious advice for Filipino freelancers, and just about everybody who wants to pursue their passion and make a difference:

Read MoreTaxumo Heroes: Genesis Shares His Winning Advantage to Filipino Freelancers

Taxumo Heroes: Why Paying His Income Tax Won’t Stop Raffy from Pursuing His Passion 

  • Evan Tan 

Taxumo Hero Raffy Vicente

It wasn’t always living a life he truly wanted for himself.

Before Raffy Vicente set out to build his own consultancy firm, he was working full-time as an employee for almost a decade.

He yearned for something more fulfilling, career-wise: a level-up of some sort. That was the time he decided that it was time for a change.

But while it was the desire for freedom that had made him leave, it was ultimately his burning passion and relentless drive that eventually built and grew his company, RV Marketing Services.

Below, Raffy recounts his rewarding journey from leaving the corporate world to joining the growing pool of successful entrepreneurs who continue to defy their comfort zones, in the name of following and living out their passions:Read MoreTaxumo Heroes: Why Paying His Income Tax Won’t Stop Raffy from Pursuing His Passion 

Taxumo Heroes: The Passion That Drives Rach of Treehouse Yoga

  • Evan Tan 

While it took more than a decade for Rachel Limjoco-Bonifacio of Treehouse Yoga to trade high heels and office swivel chairs for bare feet and yoga mats, she has always been focused on one thing: her passion for teaching.

After thirteen years in the corporate world (the last few years of that, as a training manager in UnionBank of the Philippines), she decided that it was time to make a career shift.

And this is when she discovered something bigger and crazier to fuel her passion.

Below, Taxumo Hero Rach shares the secret to facing one’s weaknesses (and other nuggets of advice for every Filipino small business owner and self-employed professional who’s dreaming of doing something amazing.)

Read MoreTaxumo Heroes: The Passion That Drives Rach of Treehouse Yoga