With the average person seeing between 6,000 and 10,000 ads a day, it becomes more difficult for brands to compete for attention online. This is why influencer marketing is a favorite tool for businesses in 2021.
Influencers in the Philippines
Dubbed as the “Social Media Capital of the World”, there’s no doubt that being an influencer is an attractive and lucrative career choice in the Philippines.
With over 73 million active internet and social media users in the country, anyone can carve out a niche and build a loyal following.
In fact, there are now more than 1,750 YouTube channels with at least 100k subscribers. More interestingly, these channels come from a diverse set of backgrounds such as daily vlogs, comedy, education, and even poultry farming!
RMC 97-2021
It’s not only businesses that acknowledge the importance of influencers. Recently, the Bureau of Internal Revenue has set its eyes on influencers too!
With the release of RMC 97-2021, the BIR basically says that influencers have to pay taxes as well!
By law, anyone who’s earning income outside of employment must register and file the appropriate taxes. So, what was said in the memorandum wasn’t anything new. It’s just the tax bureau giving a nudge to influencers that they’re keeping an eye on them.
Why Businesses Look for BIR-Registered Influencers
Nothing else shows an influencer is serious about their career more than a Certificate of Registration and Official Receipts. This sends a signal to companies that being an influencer is not just a hobby but also a business that gets your full, undivided attention.
There’s also paperwork to consider. It’s easier to make an expense with an individual that can provide an Official Receipt.
From a tax perspective, this saves you the stress of worrying if ever the BIR decides to audit your company. And from an accounting perspective, it’s easier to substantiate an expense that has an OR.
BIR-Registered Influencers List
To help Philippine businesses with their influencer marketing programs, we’ve created a list of influencers whom we have personally verified to have the proper documentation from the BIR.
If you want to contact any of these individuals, you can contact them through their email addresses in the table below:
| Name | Social Media Channels | Content Niche | Email Address |
|---|---|---|---|
| Ginger Arboleda | TikTok, Own Blog, YouTube, Twitter, Facebook, Instagram | Mommyhood, Business, Finance, Productivity, and Gaming | ginger.arboleda@gmail.com |
| Nes Zeus Matias | Facebook, Instagram | Brand Videos | nes@movi.media |
| Aaron Rufino Palabyab | YouTube, Facebook, Instagram | Travel, Video and Photography, moto vlogs, road trips | aaron@aaronpalabyab.com |
| Jennifer Non | Facebook, Instagram, YouTube | Yoga, fitness/wellness, and body positivity | movewellwithjennon@gmail.com |
| Danica Tanjutco | Travel and Lifestyle | followingparaluman@gmail.com | |
| Quina Baterna | Own Blog, Instagram | Lifestyle | quina.baterna@gmail.com |
| Francesca Gonzalez | Facebook, Twitter, Instagram | Positive storytelling thru digital illustration and GIF animation | hello.carawrrr@gmail.com |
| Monette Santos-Fider | Facebook, LinkedIn | Coaching, Facilitating Workshops and Training | monette.santos.fider@gmail.com |
| Jose Mari Victor Silayan | Sports & Lifestyle | josemarivictor@gmail.com | |
| Lizzette Magpantay | Instagram, Facebook | Custom furniture made from reclaimed wood | info@theoldwoodph.com |
| Magdalena Bernardino | Instagram, Facebook | Branding and Social Media Management | enabernardino@gmail.com |
| Alyssa Bianca Jacinto | Facebook, Instagram, Kumu, LazLive | Skincare, Makeup, Home Essentials, Theater Singing, | biancajacinto@live.com |
| Feliz Lucas | Own Blog, Facebook, Instagram, YouTube | Intentional homeschooling parent and lifestyle, personal growth | felizlucas.cks@gmail.com |
| Mary Louise Alcantara | Facebook, Instagram, Own Blog | Music, travel, homeschool | touringkitty@gmail.com |
| Wayne Albert Evangelista | TikTok, Own Blog, Facebook, YouTube, Twitter | Business and Self-help | elementstaxaffairs@gmail.com |
| Maria Cecilia Cruz | Facebook, Instagram | Film and Media Production, German Language Coaching | marice@wave-films.com |
| John Lemuel Jumawid | Instagram, Facebook, Twitter, YouTube | Freelancing, Content Creation and Personal Development | johnlemuel@tfdcreativemedia.com |
| Rochella Caguin | Facebook, Instagram | Freelancing Business | caguin.rochella@gmail.com |
| Gelyka Dumaraos | Own Blog, Facebook | Travel and Lifestyle | gelykaruthdumaraos@gmail.com |
| Zeus Grageda | Facebook, Instagram | Subscription Box for Dogs | zgrageda@icloud.com |